The Psychological Tactics That Supermarkets Use On Customers

More than 50% of supermarket purchases are "impulse buys". You may not have known that, but the supermarkets do. And they've built their stores accordingly. A fool and his grocery cart are soon filled to the brim.

In this 6-minute video from NBC's The Today Show, you'll learn how supermarkets use everything from packaging to placement so that customers spend more of their money with each store visit.

Among the supermarkets' tricks:

• Placing flowers and bakery at the front of the store to "make you salivate"
• Specific "deal wording" (e.g. Buy 5 for $5.00) meant to entice larger purchases
• Placing staples on top and bottom shelves, leaving middle shelves for impulse products

The piece also recommends shopping a supermarket in a clockwise-fashion. It helps you spend less time in the store.

We're all mindful of our household budgets. Watch this video to save more money on your next trip for groceries.

New Home Sales Crater In January, Opening The Door For Deals With Builders

Not all housing reports are sunny, it seems.

In its monthly New Home Sales release, the U.S. Department of Commerce showed a 13 percent drop-off in annualized new construction sales between the months of December and January.

It's the biggest one-month drop in New Home Sales since May 2010.

In addition, the supply of new homes for sale spiked higher to 7.9 months last month.  "Home supply" is defined as the amount of time it would take to sell the complete "for sale" inventory at the current pace of sales.

In December, the supply measured just 7.0 months,

Don't fret the news, however. For buyers of new construction , falling New Home Sales figures can be terrific. Weaker markets put pressure on the nation's home builders to sell their respective homes more quickly. To reach that goal, builders often discount prices and/or offer free upgrades to buyers. 

Some of that action may already be in effect.

Despite falling volume, the New Home Sales report showed that new homes are selling faster than in recent months. The median time required to sell a newly-built home dropped to 7.8 months in January -- a figure well below January 2010's reading of 13.9 months.

It suggests that builders are getting better at locating buyers, and moving property.

Therefore, if you're shopping for a new construction and see one worth buying, get to it. Not only will the home likely sell soon if it's priced right, but an increase in mortgage rates will make the home more expensive to finance.

Every 0.250% increase to rates adds $15 monthly per $100,000 borrowed.

Existing Home Supply Down 40% In Last 6 Months

Home resales rose another 2.7 percent last month, according to the National Association of REALTORS® monthly Existing Home Sales report.

An "existing home" is a home that's been previously occupied and is not considered new construction.

The number of existing homes sold on a rolling 12-month basis is now at its highest point since May 2010, the month before the federal homebuyer tax credit ended. It's also up some 40% since July 2010, the month after the tax credit ended.

But that's not the biggest story in the Existing Home Sales report. The precipitous decline in home inventory deserves more attention.

At the current pace of sales, the complete, national home resale inventory will be sold in 7.6 months. This is close to 5 months faster as compared to last year's peak, and well below the 2-year home supply average of 9.0 months. There more buyers in the market, it seems, and fewer homes from which they can choose.

Total home resale inventory is down to just 3.38 million homes nationwide -- the fewest in 12 months.

There were other interesting statistics in the official Existing Home Sales report, including a break-down of purchases by buyer-type.

• First-time buyers accounted for 29% of purchases, down from 33% in January
• Repeat homebuyers accounted for 48% of purchases, up from 47% in January
• Investors accounted for 23% of of purchases, up from 20% in January

In addition, distressed sales -- foreclosures and short sales -- made up 37 percent of the market.

Over the next few days, more housing data will hit the wires and it's expected to show similar strength to January's Existing Home Sales report. With falling supplies and a growing base of move-up buyers, home prices are expected to rise in the coming months ahead.

Cost of Living Reaches An All-Time High, Pressures Mortgage Rates Higher

Mortgage rates are up 0.875% since mid-November, causing home buyer purchasing power to fall more than 10 percent since.

Persistent concerns over inflation are a major reason why and this week's Consumer Price Index did little to quell fears. CPI rose for the third straight month last month.

Wall Street was not surprised.

As the economy has picked up steam since late-2010, the Federal Reserve has held the Fed Funds Rate near zero percent, and kept its $600 billion bond plan moving forward. The Fed believes this is necessary to support the economy in the near-term. 

Over the long-term, however, Wall Street worries that these programs may cause the economy may expand too far, too fast, and into runaway inflation.

Inflation pressures mortgage rates to rise.

Inflation is an economic concept; defined as when a currency loses its value.  Something that used to cost $1.00 now costs $1.05, for example. It's not that the goods themselves are more expensive, per se. It's that the money used to buy the goods is worth less.

Because of inflation, it takes more money to buy the same amount of product.

This is a big deal in the mortgage markets because mortgage rates come from the price of mortgage bonds, and mortgage bonds are denominated, bought, and sold in U.S. dollars. When inflation in present, the dollar loses its value and, therefore, so do mortgage bonds.

When mortgage bonds lose value, mortgage rates go up.

Inflation fears are harming home buyers. The Cost of Living has reached a record level, surpassing the former peak set in July 2008. Mortgage rates would be rising more right now if not for the Middle East unrest.

So long as inflation concerns persist, mortgage rates should trend higher over the next few quarters. If you're wondering whether to lock or float your mortgage rate, consider locking today's sure thing.

Going On Vacation? Don't Tell The Burglars!

Want to help keep your home safe from burglars while on vacation? One smart way is to refrain from announcing your plans on various social networks such as Facebook. 

There's other common-sense tips, too, as shared in this 4-minute video from NBC's The Today Show.

Drawing from a series of interview with former convicts, you'll learn that there's more to keeping your home safe than just locking the doors and windows, and setting the alarm system for "away". You'll also want to make sure your home looks "lived in".

And some of these tricks you may have never thought of. 

For example, while on vacation:

• Make sure a neighbor is picking up your mail and newspapers daily
• If it snows, have a friend drive tracks in your driveway, or shovel it clean
• Set inside lights to a timer, giving the appearance someone being home

In addition, if you don't have a safe for valuables, consider moving them to a child's room. It's among the last places a burglar looks.

You can't make your home 100% safe from intruders but you can make your home a tougher target. Just use some common sense and follow the tips in the video.

Fed Minutes Show Lower Unemployment And Higher Growth For 2011 and 2012

The Federal Reserve released its January 25-26, 2011 meeting minutes Wednesday afternoon. mortgage rates have been in flux since.

Fed Minutes are comprehensive recaps of Federal Open Market Committee meetings; a detailed look at the debates and discussions that shape our nation's monetary policy. As such, they're released 8 times annually; 3 weeks after the most recent FOMC meeting.

Fed Minutes can be viewed as the unabridged version of the succinct, more well-known "Fed Statement" that's released to markets immediately post-adjournment.

Just how much more lengthy are Fed Minutes?

• The January 25-26, 2011 statement contains 395 words
• The January 25-26, 2011 meeting minutes contains 6,916 words

If the Fed Statement is an executive summary, the Fed Minutes is a novel. And, the extra words matter.

When the Federal Reserve publishes its minutes, it's offering clues about the group's next policy-making steps.  As an example, in the January minutes, the Fed improved its outlook for economic growth; lowered its projections for the Unemployment Rate; and removed its concern for deflation.

In addition, the Fed discussed the potential for food-and-energy-cost-induced inflation, but labeled it as a minor economic risk at this point in time.

Bond markets are mixed on the text of the Fed Minutes.

Although the Fed indicates a willingness to allow inflation to occur, it appears ready to act in case inflation goes too high. One way that the Fed responds to rising inflation is to raise the Fed Funds Rate and many economists believe this will start happening by late-2011 or early-2012.

Single-Family Housing Starts Fell In January, Despite What The Headlines May Have Told You

Annualized Single-Family Housing Starts dropped 1 percent in January to 413,000 units nationwide, it's lowest reading almost 2 years.

A "Housing Start" is defined as a home on which construction has started. 

Now, if you had only seen the Housing Starts story in the headlines today, you wouldn't have known that single-family starts fell at all. It's because of how the story is being reported.

Most commonly, newspaper headlines are reading something similar to "Housing Starts Jump 14.6%" with the lead paragraph making mention that "housing starts are at their highest levels in 4 years".

It's a true statement, but it's misleading, too.

This is because, despite the Census Bureau reporting Housing Starts by property type -- single-family, multi-family, and apartments -- the media often lumps them into a single data set.

It's a categorization that helps investors in homebuilder stocks, but it does little for everyday home buyers. The huge majority of buyers aren't buying multi-units or whole apartment buildings -- they're buying 1-unit homes.

Here's how January's Housing Starts broke down by type:

• Single-Family Homes : Down 4,000 units, or -1%
• 2-4 Unit Homes : Negligible change
• Apartment Buildings : Up 46,000 units, or +80%

Clearly, the surge in Housing Starts can be attributed to the rapid rise in the 5-unit-or-more sector. Single-Family Starts were weak, by comparison.

Even with all of this noted, however, we can't even be certain that the January Housing Starts data is accurate anyway. A footnote in the government's report shows that, although single-family starts are said to have decreased 1 percent, the data's margin of error is ±8.6%.

This means that the true Single-Family Housing Starts reading may be anywhere from -9.6% to +7.6%. The data is throw-away. Housing Starts may have actually increased in January, but we won't know until revisions are offered later this year.